Mission and Purpose | SUNY OnMark

top of page

Mission & Purpose

Our Mission

SUNY Oneonta AMA, known locally as OnMark, is fully committed to the professional development of our members, as well as to community service, fundraising, chapter enhancement, and promotion. As a student club, we accept individuals from all majors who endeavor to fulfill their potential through interactive growth efforts. In this context, we have developed our AMA Chapter annual theme: Rise Together.

Our Purpose

To foster scientific study and research in the field of marketing.

To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles.

To improve the methods and techniques of marketing research.

To develop better public understanding and appreciation of marketing problems.

To study and discuss legislation and judicial decisions regarding marketing.

To improve marketing personnel.

To record progress in marketing through the publication of outstanding papers.

To encourage and uphold sound, honest practices, and to keep marketing work on a high ethical plane.

To promote friendly relations between students, faculty, and business professionals.

Anchor 1

bottom of page