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Mission & Purpose

Our Purpose

To foster scientific study and research in the field of marketing.

To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles.

To improve the methods and techniques of marketing research.

To develop better public understanding and appreciation of marketing problems.

To study and discuss legislation and judicial decisions regarding marketing.

To improve marketing personnel.

To record progress in marketing through the publication of outstanding papers.

To encourage and uphold sound, honest practices, and to keep marketing work on a high ethical plane.

To promote friendly relations between students, faculty, and business professionals.

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